1 min read

New WorkSafe Victoria campaign highlights farm deaths and life-changing injuries

WorkSafe Victoria launched a 6-week advertising campaign on 1 March to highlight how farm deaths and injuries can occur to anyone. The campaign’s message is “It’s never you, until it is”, which aims to challenge the belief among farmers and agriculture workers that a serious incident won’t happen to them.

The campaign is running across regional TV, print, radio, digital and social media.

WorkSafe Executive Director of Health and Safety Julie Nielsen said the campaign would show that experience alone does not prevent workplace incidents on farms.

“Farmers know their land and machinery like the back of their hand, but that doesn’t make you bulletproof,” she said.

“It might be easy to think that a tragic incident will never happen on your farm, but if safety is not your top priority then the chances are high that it will.

“Farmers owe it to themselves, their families, their workers and communities to always keep safety front of mind, and make it a permanent part of their daily life.”

Subscribe to the Health & Safety Bulletin

From the experts behind the Health & Safety Handbook, the Bulletin brings you the latest work health and safety news, legal updates, case law and practical advice straight to your inbox every week.

Sending confirmation email...
Great! Now check your inbox and click the link to confirm your subscription.
Please enter a valid email address!